(English follows Japanese)
こんにちは
11月1日は「J-Day 2013」でした!「J-Day 2013」はデンマークから「TUBORG(ツボルグ)」のクリスマス限定ビール解禁イベントです。デンマーク商工会議所のおかげで、今年も東京で「J-Day 2013」パーティーがありました!とても楽しかった!下記はイベントの写真とデンマークで見える「TUBORG(ツボルグ)」のクリスマス限定ビールのCMです!
是非、チャンスがあれば、飲んで見てください!
「TUBORG(ツボルグ)」
Hello!
On the 1st day of November and as
we enjoy every year, we celebrated the “J-Day” to launch the Tuborg Christmas
beer! Thanks to the Danish Chamber of Commerce, this year again we had the
chance to drink this delicious beer in Tokyo!
But for people who want to find out more
about it, please read the nice introduction from the Danish Chamber of Commerce
and also watch the commercial above!
“Carlsberg’s
brewery in Valby, Copenhagen
was founded by JC Jacobsen on 10th November 1847. In 1970, Carlsberg merged
with the other leading Danish brewery, Tuborg, making it the largest beer
company in Denmark.
Tuborg known for making a variety of unique beer for the Danish market,
including Tuborg Julebryg, or the Christmas Brew Most Danes know the blue and
white advertisement for Tuborg Julebryg (Tuborg Christmas Brew). But probably
not many know that the famous animated commercial, which features Santa Claus
in blue clothing, is actually older than the beer itself. The commercial was
originally launched in 1980 as a special holiday commercial for ordinary Tuborg
pilsner, but it became so popular that for Christmas 1981 we created the special
Tuborg Julebryg.
Although Tuborg Julebryg is a seasonal beer and
is only on the market for six weeks every year, it is still Denmark’s
fourth best selling beer. Its launch, known as “J-day”, always takes place on
the first Friday of every November and is an annual day of celebration across Denmark.
Carlsberg employees drive around the bars and cafes, handing out free beer to
really get the festive season started.
Tuborg Julebryg is a bottom-fermented, wiener
beer brewed on lager, münchener and caramel malt with English liquorice. The
beer is dark-golden with a fresh aroma of caramel, grain, liquorice and
blackcurrant. It's excellent with traditional Christmas recipes, smoked fish,
grilled/fried herring, smoked ham with curly kale, roast pork and duck.” (by
the Danish Chamber of commerce in Tokyo).